Academy

Go Canucks Go!

Studio — Tue, 14 Jun 2011 04:20:31 +0000

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CP3K

Studio — Thu, 20 Jan 2011 03:18:06 +0000

When you feel the need for speed, step into Chris Paul’s new shoes for a simulation like no other.
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To launch Chris Paul’s 4th signature shoe, we devised the Ultimate Performance Simulator, a 1-button game/app that integrates with Facebook. Run, jump and shoot faster than the ghost of your chosen opponent and get total bragging rights. Heads-up: highly addictive so play when the boss is outta town.

Ball Talk

Studio — Wed, 19 Jan 2011 01:54:38 +0000

The Melo M7 takes abuse on the court like no other shoe. And Carmelo Anthony endures a little abuse of his own on this interactive talk show.
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We devised and produced a spoof talk show where Lewis Campbell, the 5 foot 6 host, conducts some awkward interviews with the Denver Nuggets forward and insists they have a lot in common. The Melo M7 shoe, it seems, is all they can agree on.

Dentyne

Studio — Wed, 12 Jan 2011 03:20:18 +0000

A trip into augmented reality becomes the trip of a lifetime in this Facebook-integrated contest for Dentyne.
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Who knew? One packet of gum could be your ticket to Vegas, NYC, Cabo or Verbier. We took regular packets of Dentyne and threw in a little augmented reality trickery to give consumers a preview of some ice-cool trips they could win with three friends.

Tedx Vancouver

Studio — Wed, 08 Sep 2010 23:38:52 +0000

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At Academy, to each their own… idea.

A promotional video with our friends at TedXVancouver. Any good discussion has different schools of thought. Opposing perspectives and debating opinions force us to think and to learn. Stay tuned for more info.

www.tedxvancouver.com

Love of the Game

Studio — Sat, 24 Jul 2010 03:14:17 +0000

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Behind the scenes in L.A. capturing content for the recently launched Love of the Game campaign.

www.jumpman23.com/outdoor

Love of the Game

Studio — Sat, 24 Jul 2010 03:01:19 +0000

An inside look at what “Love of the Game” means to Jordan Brand’s athletes.
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For the launch of Jordan’s “Love of the Game” campaign, we created a single interface for users to experience a variety of campaigns in one place. Summer basketball events, product campaigns, everything. This was then ported over to the iPad so that retail customers could experience it all while shopping in store.

Double Headers

Studio — Sat, 10 Jul 2010 04:59:03 +0000

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World Cup at Academy. We are all winners.

A Day of Giving

Studio — Wed, 30 Jun 2010 02:15:45 +0000

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Metro Vancouver Housing Corporation is a not-for-profit organization that provides affordable rental housing for low- and middle- income households in Metro Vancouver. Some of their older complexes needed some TLC so Blast Radius and Academy spent an afternoon to help. Some of the activities included setting up a community garden, cleaning a playground area, and re-painting fences.

We had a great time working together outside in the sun and were rewarded when the children came out to play on their freshly cleaned playground.

It felt good to give.

More photos in our Flickr Set.

In the Studio with Sven

Studio — Wed, 23 Jun 2010 02:21:15 +0000

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The great lighting magician (otherwise known as Sven Boecker) busy shooting shoes in the studio.

(www.svenboecker.com)