The Interview

Dwyane Wade joins the illustrious Team Jordan. Academy was there with this unique perspective.

Starbucks Loyalty

Get a little love back from Starbucks. The Starbucks Card story is brought to life.

Air Jordan 2010

The year 2010 is the 25th year of the Air Jordan. The future is now – check out the Air Jordan story earlier than ever before.

Leroy Smith “The Game”

The man who motivated Michael Jordan presents his own 2-on-2 Hall-of-Fame Challenge.

History of Flight

24 years of Air Jordan is brought to life in a dynamic interactive pop-up experience.

California Basketball

These Bears won’t be sleeping this winter. With power, muscle, and grace, the 2009-10 California Golden Bears take to the hardwood.

Leroy’s Love Line

Let Leroy give it to you with his signature new kicks. We put our lips on our sax and got our groove on for this one.

Leroy Smith

Motivize. Pulverize. Realize. The Master Motivator Leroy Smith asked Academy to help make him a digital star. Shazzam!

Melo M6

Designed for power and speed, this sneaker right here is inspired by one of today’s brightest stars, Carmelo Anthony.

Fight Night

Take a lesson or take a punch. The 19-part series, The Science of Fight Night Round 4, breaks down in-ring boxing strategies.